GameSmart (PTY) Ltd was started in January 2005 as a result of a successful management buy out of NamITech and Allied Technologies Gaming Management System (GMS) and Player Tracking Unit (PTU) technology solutions.
GameSmart is an information technology business focused on the design, development and distribution of fully integrated management and monitoring systems, both hardware and software, to the casino industry. The business was established to focus on the global casino industry, proving their technology in the mature, regulated South African casino market. The business model is structured on a partnership type approach where sales strategies are focused on the development of long-standing strategic relationships with key target customers. From a marketing perspective the business has adopted a two-tier approach. Local market sales are managed on a direct basis, whilst a channel approach is preferred for addressing international markets. This channel structure will see GameSmart partnering with offshore companies that offer region specific gaming expertise and thereby deliver a model that is cost effective, yet provides broad reaching access to the target markets.
Meet Our Management Team
Electrical Engineering background (City & Guilds of London). Involved in Gaming operations since 1984. Gaming Director for Tusk Casino and Hotel Management until 2006 before joining GameSmart.
Software Development background. 36 years experience in the IT sector. Involved in Gaming related product supply since 1996. Led the MBO of the GameSmart product in 2005.
Over 24 years development experience. 16 of those in gaming related product. A key member of the GameSmart product development since 2000.
Chris van Maltitz
BCom finance studies at University of Johannesburg, 25 years in the finance sector. 2 years internationally. 10 years experience in the gaming industry.
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